Innovative ways to brand Assam Tourism to the prospective tourists
Assam has the potential of transforming it into one of the most sought after tourist destination in the National and International arena. Assam treasures not only exotic wildlife, ...
Assam has the potential of transforming it into one of the most sought after tourist destination in the National and International arena. Assam treasures not only exotic wildlife, awesome scenic beauty; mighty river Brahmaputra and its tributaries, lush green tea gardens, age old historical monuments but also it has rich culture, colourful fairs and festivals, various traditional and other sports , serene and tranquil country side and warm and hospitable people to arouse the tourist of all categories. The existence of all these unique and diverse tourist products in one particular destination is rear on the tourist map of the planet earth.
But, lack of publicity and inadequate reach out programme with this information to the potential domestic and international tourists and above all, negative publicity about the law and order scenario of this region have been major reasons for the hold back in this sector from flourishing. Therefore, the government of Assam is coming up vigorously to address these issues with topmost priority, considering tourism sector as a major source for generating employment and income for both rural as well urban Assam.
In this regard government of Assam is seeking innovative ideas from the citizen at large to brand ‘Assam Tourism’ to the prospective tourists in the national and international sphere.
Last date of submission - 18-06-2017